About Us
“Wrapped Joy”
“Wrapped Joy” is a brand which resonates with spreading joy and creating “little smiles” on your face. With an array of products in the fashion accessory and lifestyle category, we create a fusion of contemporary styling with Indian textiles and surface techniques. It’s everything simple, classic, unique, hand crafted and proudly Made in India. We are here to Wrap your hearts with Joy through our wide variety of designs and products just for YOU and YOURS. What truly sets us apart is our unique hand-embroidery with every thread woven into a masterpiece. Happy and grateful to you for stopping by, putting in your faith in us and giving us a chance to “Wrap your Joy” with our products.
The Face of “Wrapped Joy”
Wrapped Joy is the brainchild of Aayushi Shah - a fashion designer by qualification, and an expert in fashion and lifestyle accessories by experience & passion. With all her heart in creativity, Aayushi has been associated with famous lifestyle labels for a long time and has revitalized her passion for handcrafted fashion and lifestyle accessories to create this label in 2021. She is a designer and first-generation lifestyle brand entrepreneur and has envisaged to grow organically to bring you the best of her skills thereby empowering local artisans. Her forte is in weaving stories through her beautiful embroideries and bringing you a wide range of hand-crafted quality products.